Welcome to my blog about my experiences while living in Algeria!Archive for the ‘Fun’
What a great PR idea!
Once again, I had the pleasure of taking my kids to the Florilegio Circus. We did take them last year, too, and it was great. The kids just loved it. Well, anyway, during intermission we went outside with the crowd to grab some snacks. There were some booths set up for product promotion. There aren’t too many family events in Setif for this kind of thing, so I think it’s always interesting to see them. Well, there was a booth for Kiri cheese. Kiri cheese is like the American Philidelphia cream cheese. Yum yum yum! At their booth they were painting kiddies faces with special paint markers and setting them up for a free photo with the Polaroid camera. You can see a photo below of my kiddies(I got a polaroid, but it kind of looks washed-out, so I’m just including my digital pic). I thought it was so smart because what better free publicity than that? All the moms will show their pic off to their friends and family and all receiving Kiri’s smart branding!
So, I talked to the booth operator and they are an independant PR company in Algeria. I took their card and thier information is as follows:
Kamel KHELLAL, Conseil en Communication
6, Rue Jean Jacques ROUSSEAU, El-Biar, Algiers, ALGERIA
Tel/Fax: +213-21791085
E-mail: k2c_dz@yahoo.fr
They are a full service provider. They do market research as well as all types of promotion. Here is a pick of the booth operators(they are holding my daughter):
Aren’t they smart?
Technorati Tags: setif, algeria, circus, florilegio, kiri, pr, promotion, product, smart, idea
